Left Field Football Consulting
Founded in 2019, Left Field seeks to apply strategic best practice within the performance environment of professional football. We believe there is unprecedented scope for analysis to inform and challenge the decisions made at football training grounds around the world.
We help you to lay the foundations for an ever deeper understanding of your critical success factors – and therefore a sustainable competitive advantage.
Left Field can call upon a tight network of collaborators – all experts in their fields – to support the delivery of your project.
Prior to Founding Left Field Football Consulting in 2019, Richard was Head of Football Strategy at Everton Football Club. Previously he had spent six years in Deloitte’s Sports Business Groups, delivering projects for clients across football and other sports. He is also a UEFA licensed coach.
Richard’s blend of experience in strategic consulting at a global firm and in the day-to-day operations of a Premier League training ground makes for a unique vantage point on the industry.
Recent work
Development of a strategic blueprint for the football, performance and recruitment operations of a European football club. Creation of a squad management strategy covering composition, performance, cost and succession planning.
Review of the technology strategy for an Asian national football association, covering youth development and the senior game. Use cases included talent id, performance analysis, medical and sports science.
Development of an improved organisational structure for the Technical Department of a European football club, based on its unique values and strategy.
Conceptual development of strategies to maximise performance outcomes for a leading British sports governing body.
Support to multiple potential club investors across club identification, acquisition process and post-acquisition strategy. Projects have included investment targets in both England and mainland Europe.
Support to a leading global professional services provider during the due diligence process for a European football club.